Not just a one day make over, but a life changing one.

21Sep10

I began my career as a cadet reporter with the New Zealand Herald, specialising in fashion.  They used to call them the ‘Women’s Pages’ back then! I initiated the Herald’s first stand alone fashion lift-out, Style, when Ie held the title, Fashion & Beauty Editor for 11 years.  That was almost 20 years ago. Isn’t that scary?!

I developed an interest in colour systems, matching people to their right colours. They were complicated, and I wanted to simplify things. It’s not rocket science, but it is a science, and it can be made easier.

‘Your Style’ is a personal grooming company that helps with clothing and grooming from top to toe, for both men and women. As well as working with colours that bring out the best in you,  I co-ordinate wardrobes, creating a style to suit each client and then take you shopping, in nearby Newmarket.

The Your Style studio is a downstairs suite with a changing room and bathroom close by. In the centre of the room is a desk with a mirror and chair. A selection of fabrics and colour swatches drape over a chaise longe. Placed on one side of the room are shelves housing accessories form jewellery to shoes and on the other a two-seater settee. This is a very professional setup, the whole area being warm and inviting. French doors lead to a wonderful garden, the centrepiece being an artificial banana tree with its large leaves painted by me! Certainly this is a wonderfully inviting environment.

With many clients having busy lifestyles, I sometimes go shopping alone, selecting what I know is going to look the best. I see it very much as a service industry, not a glamour industry, I teach life skills.

I not only show my clients what to wear and how to wear it, I explain why they should be wearing it, pointing out good features rather than bad as an eye-opener to many. What I see, some clients have never noticed and once they recognise their good points, they understand exactly what I’m talking about. Hence, my work is not just a one day make over, but a life changing one.

A person won’t feel good in the clothes they’re wearing if they don’t feel good in their head. As a journalist, I learned to be a good listener and that quality has followed through to my business. I’m here to help people, and make them feel better about themselves. This is where I get the greatest pleasure in my work. Seeing the end result, the confidence return to someone who has perhaps had a rotten lot, makes it all so worthwhile.

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