First impressions are crucial in the business world.


The right image projects a sense of professionalism and is the key to building business relationships.

Image is a powerful communicator – you make a statement without saying a word. When you know you look good you will have more confidence, higher self-esteem and be more effective – just the qualities employers want in these competitive times.

It is important to develop a professional image. Ensure your image sends positive perceptions about you – rather than letting it undermine your business credibility.

  • Discover the DOs and DON’Ts of Corporate Casual Days.
  • Learn how to dress for your company and maintain individuality.
  • Look professional, but approachable.

The Sunday Times of London reports executives dread dress-down Fridays so much they’re hiring fashion consultants to help them cope. They fear their lack of fashion sense is making them the butt of colleagues’ jokes.

“I’ve just come in from an important meeting, wore my new black trousers and that great jacket we bought last week (did my makeup really well, like you showed me). I felt like a million dollars and am sure to close the deal now – it all went so well! When I wore my black, red and white skirt and red top I got 2 separate compliments! The transformation is unbelievable … I can’t thank you enough – I so enjoyed getting to know you and all the wonderful benefits the experience provided me – both you and your business are amazing.” Karen, Cambridge

“Susan’s no-nonsense, commonsense approach and her professionalism
proved to be a successful mix for the officers.”
– AJO Martin, Commander, RNZN

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